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Creative Approach

I strive for timelessness, not trendiness : creating bespoke, innovative solutions that express a brand’s core values and deliver an elevated user experience.

The focus is on telling your brand story. Not following trends.

Tactility and time:

As a product designer, I place structure, materials, and tactility at the heart of my work.

To me, packaging is a four-dimensional discipline : an experience shaped in space and time, carefully considered from the first sketch to the moment it’s held.

There is more to designing packaging than printing 
graphics on a box.

Collaborative Process

My studio in Wimbledon, South-West London is a space dedicated to thoughtful, collaborative design.

My years at Burberry taught me how creativity and business connect.

With no account-management layers, communication is direct, open, and clear — from first conversation to final design.
And as a native French speaker, I’m happy to collaborate in English or French.

Testimonial

“Our partnership culminated in a game-changing launch for the brand.

Vincent’s bottle design has become an enduring icon: timeless in its appeal and firmly established as a symbol of the brand.

Following the redesign, Fragrance became the brand’s fastest-growing category: accelerating by +55%, delivering both industry acclaim and transformative commercial success far exceeding our expectations.”

Katie Ellwood-Smith, Director of Global Brand Management, Molton Brown.

Designer Vincent Villeger at work in his Wimbledon studio.

Sustainability

Sustainability is integral to the process — from material selection and production methods to provenance and end-of-life considerations.

I’ve helped brands remove plastics, design for circularity, and implement re-use and refill systems that align with their values.

My work with circularity leader ClubZerø was featured in London's Design Museum for their "Waste Age" exhibition.

packaging is your voice.

use it.

Development Support

Design doesn’t end with the concept. Execution matters.

I remain involved through development, working closely with your teams to ensure what reaches the shelf matches the vision we fell in love with.

With an in-depth understanding of manufacturing and a trusted network of world-class production partners, I help ensure the execution matches the brand’s ambitions.

“Vincent has a rare profile: he is a creative who enjoys working in partnership with production and marketing teams to deliver not just a beautiful design, but a successful product.”

Thibaut Perrin-Faivre, Senior Vice-President Beauty, Burberry.

It’s not what I design.

It’s what we make.

Services

Packaging design
Bottle design
Product design
Retail / P.O.S design
Branding

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