Creative Approach
I strive for timelessness, with innovative bespoke solutions designed to convey core brand values and deliver impeccable elevated user experience — not follow the latest trends.
Timelessness.
Not trendiness.
As a product designer I place structure, materials and tactility at the heart of my creative thinking.
To me, packaging is a four-dimensional discipline. My designs aim to provide an experience not only in space, but also in time — user experience is carefully thought-through from the design stages.
There is more to designing packaging than printing graphics on a box.
Sustainability is considered at every stage of the creative process — from the choice of materials and processes used, to provenance and end-of-life management.
I have experience supporting pioneering brands in removing plastics, designing for circularity and implementing re-use / re-fill solutions.
Execution is paramount to me. I have in-depth understanding of the manufacturing process and will accompany every project to the final production sample.
“By designing a stunning, cohesive portfolio of fragrances, Vincent has been a key contributor in making Burberry the truly credible luxury beauty brand it has become.”
Simona Cattaneo, CMO Luxury Brands, Coty
Services
Packaging design
Bottle design
Product design
Retail / P.O.S design
Branding
Collaborative Process
I operate from my studio in Wimbledon, South-West London.
My approach is collaborative, based on establishing a direct relationship with the project stakeholders and decision-makers. As a native French speaker, I am happy to conduct business in either English or French.
Having spent many years in-house at Burberry, I appreciate the complexities of working not just with a brand, but also with a business.
So with no layers of account management whatsoever, the line of communication between brief and creative is as short as can be.
The creative process follows a roadmap that includes establishing the brief together, exploring multiple concept options and progressively refining them into the final designs. My primary objective is always to fulfil the brand’s requirements, not win awards for myself.
I will aim to understand the brand — extract its DNA and distill it down to its essential core values. This is translated visually into a bespoke design that becomes a spokesperson, in a world where packaging is often a brand’s only opportunity to be experienced physically by the consumer.
packaging is your voice.
use it.
Development Support
But that visual design is not where I hand over the project.
Development stages are an integral part of my creative process — essential in ensuring the product we put on the shelves, is the same as the concept we fell in love with.
That’s why my process always includes a stage called “development support”.
Working alongside your internal development teams, I will accompany the project up until the point where a production sample has been signed off — often acting as a gateway between marketing and production.
“Vincent has a rare profile: he is a creative who enjoys working in partnership with production and marketing teams to deliver not just a beautiful design, but a successful product.”
Thibaut Perrin-Faivre, Senior Vice-President Beauty, Burberry.
It’s not what I design.
It’s what we make.
And with access to a tight network of world-class production partners, I will help ensure the designs are executed to a standard that matches the ambitions of the brand.
“Aside from Vincent’s exceptional talent for designing luxury packaging, what sets him apart is how he makes his vision a reality, thanks to his understanding of the wider business.
We worked side by side with equal passion to overcome every challenge, big or small, resulting in a game-changing launch for the brand.
We had high expectations but even these were exceeded, from industry awards and accolades to commercial success.”
Katie Ellwood-Smith, Director of Global Brand Management, Molton Brown.